UOBG Improvement Campaign
January 19, 2010
The redesign and launch of the UOBG website marks the beginning of a campaign to upgrade and improve the buying group on just about every level...
The redesign and launch of the UOBG website marks the beginning of a campaign to upgrade and improve the buying group on just about every level. As the permanent UOBG partner for Orthodontic appliances GAC will make significant investments over the coming year to enhance the membership experience. The philosophy driving these enhancements is a simple one. UOBG members are GAC’s best and most loyal customers and as such deserve our best deal.
In addition to being a cosmetic upgrade, with improved navigation and organization the website includes functional upgrades. One simple but important upgrade in this release is the ability for members to set their own passwords to something easily remembered, and to reset that password themselves without having the call the UOBG administrator for assistance. Our next release slated for early spring will allow members to view their updated coupon balances on line.
Most importantly the new website will allow us to communicate frequently, consistently, and interactively with the membership. The new tagline for the UOBG, “Alignment Has Its Advantages” foreshadows the benefits that will come from more robust communications. Look for frequent member news, new product announcements, insight into GAC’s lab, TechnoCenter, and R&D areas and special offers exclusive to UOBG members. Alignment via the UOBG truly has its advantages because with every new product or service GAC will continually address the question “what’s the special value for the UOBG member”.
Another area that will be an early target for improvement will be expanding the range of products and services that are eligible for coupon redemption. The collective clout of the buying group will also be leveraged to revitalize the Preferred Partner Program. Starting in February, we will actively seek Preferred Partners in new categories, and also ask existing Preferred Partners to strengthen their current offerings to UOBG members.
Members are encouraged to watch their email and check the UOBG.org website for news of additional program improvements.